devboxHere’s an overview of the biggest e-commerce development trends for 2024 and their potential impact on your online business. As your e-commerce development company in the UK, Devbox can help you identify which of these trends are worth pursuing depending on your goals and target market:
Voice and image search
Voice and image search are reshaping how consumers find products online.
- With voice search, users now command their devices to perform searches. This means you need to optimise for voice queries using natural language and structured data.
- Image search is also on the rise. Nowadays, consumers can find products by simply uploading images or entering visual descriptions. This capability simplifies the shopping process, especially for users seeking products they’ve seen elsewhere.
Artificial intelligence (AI)
AI algorithms are more intelligent than ever. They can now sift through customer data to predict needs, tailor product recommendations, and even adjust pricing dynamically.
AI-powered chatbots that work 24/7 are also transforming customer service. Unlike their earlier counterparts, they now understand more complex queries and deliver accurate responses. They can also streamline order tracking, instantly check product availability, and even process returns to shorten response times and improve overall support efficiency.
Augmented reality (AR) and virtual reality (VR)
AR allows customers to visualise products in their environment, while VR offers an immersive exploration of virtual stores. These technologies make shopping more interactive and informative. Used correctly, they can potentially increase customer engagement and satisfaction.
Headless and API-driven e-commerce
By separating the front-end presentation layer from the back-end logic, this approach enables quick updates, feature rollouts, and efficient handling of high traffic volumes. It also improves security and reduces development costs by facilitating seamless omnichannel experiences and easier third-party integrations.
Digital wallets
Apple Pay, Google Pay, and PayPal are more widely used than ever. These digital wallets use tokenisation to boost security and streamline the checkout process.
Need to update your online shopping website or app to keep up with these trends? Devbox is a specialising in e-commerce application development and support. Whether you need to develop new online shopping applications, revitalise existing systems, or recover e-commerce projects, we can help you. Partner with Devbox to ensure that your e-commerce business excels in the evolving digital marketplace.
